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10 profitable advertising collabs—and the way they modified the trade


Michael Reaves // Getty Photographs

10 profitable advertising collabs—and the way they modified the trade

Jamal Murray of the Denver Nuggets warms up and wears a pair of Beats Headphones

Ever surprise what led to Taco Bell partnering with Frito Lay? Or why a luxurious model teamed up with Goal?

Some advertising partnerships simply make sense; others might really feel like they got here out of left area.

ClickUp compiled a few of the most iconic advertising and branding collaborations from numerous sources, exploring what occurs when a quick meals chain works collectively with the most well liked expertise within the music trade—or whether or not a beloved product can proceed to thrive when the packaging modifications resulting from a brand new partnership.

Some alliances proved massively worthwhile, whereas one other advertising collaboration opened doorways for faculty athletes to generate earnings off their private model. There have even been cases of a partnership resulting in a curated expertise for concertgoers that modified the trajectory of a complete trade.

These collaborations are greater than advertising ways and techniques—they shifted components of our tradition and neighborhood. Maintain studying for a excessive dose of nostalgia with 10 profitable model collaborations.



JOHANNES EISELE // Getty Photographs

Marshmello and Fortnite

Dj Marshmello performs behind the ultimate of the Solo competitors on the 2019 Fortnite World Cup.

With 62 million views on YouTube as of October 2022, the approaching collectively of digital dance music artist Marshmello and the multiplayer on-line online game Fortnite in February 2019 revolutionized the live performance expertise because of the metaverse.

The in-game digital live performance proved an enormous success by bringing in 11 million gamers for the 10-minute present. Since that occasion, Fortnite has created different groundbreaking collaborations with different artists, together with Travis Scott and Ariana Grande.



Jerritt Clark // Getty Photographs

Travis Scott and McDonald’s

Travis Scott in entrance of a McDonald’s

McDonald’s is not any stranger to celeb and meme collaborations. From the Rick and Morty revival of the chain’s Szechuan sauce to a meal launched with Okay-pop group BTS, the quick meals chain constantly collaborates with different manufacturers.

In September 2020, the Cactus Jack meal with rapper Travis Scott turned among the many most profitable partnerships in McDonald’s historical past. Recognized for his record-breaking merchandise gross sales, Scott proved to be the proper collaborator for the quick meals behemoth, which noticed a 4.6% improve in gross sales.

Demand for Cactus Jack meals—which included a Quarter Pounder with cheese and fries with barbecue sauce—left some eating places working out of substances, and Scott netted $20 million from the partnership.



Mark Thompson // Getty Photographs

GoPro and Crimson Bull

Daniel Ricciardo of Australia and Crimson Bull Racing with a GoPro digicam throughout qualifying for the Australian Components One Grand Prix.

GoPro and Crimson Bull cast a gravity-defying union: an power drink that “offers you wings” partnering with an organization identified for airborne stunts.

The 2 manufacturers, which had co-sponsored occasions beforehand, made their partnership official by way of a multiyear deal in 2016. These phrases included Crimson Bull gaining fairness in GoPro and GoPro serving as Crimson Bull’s unique supplier for point-of-view imaging know-how in any respect of Crimson Bull’s media occasions.



Hadrian // Shutterstock

Mastercard and Apple

Mastercard pay card menu on Apple Pay fee system app.

With safety high of thoughts, Apple partnered with Mastercard in 2016 to carry a safe, contactless fee system to life.

Mastercard delivered a Digital Enablement Service permitting Apple Pay customers to conveniently make protected and seamless transactions. Strategic advertising ways led to large success by means of social media, which elevated its recognition and consumer base.



Stephen Lovekin // Getty Photographs

Isaac Mizrahi and Goal

Liz Lange, Isaac Mizrahi, and John Remington throughout a Goal Debuts Fall 2005 Assortment occasion.

Named one in every of Goal’s most influential design partnerships, the alliance between Goal and Isaac Mizrahi in 2003 ushered in an period of high-low collaborations.

The designer was reportedly uneasy at first concerning the partnership, given a failed try by his idol Halston, who collaborated with JCPenney. Fortunately for designers—and fashionistas on a price range—the collaboration between Isaac Mizrahi and Goal was massively profitable as each a gross sales and advertising marketing campaign.

Its success helped launch and popularize the motion to carry high-end designer names to a wider shopper viewers.



Icon Sports activities Wire // Getty Photographs

Faculty athletes and quite a lot of manufacturers

Oregon participant element shot of pants and leg with Nike logos.

Faculty athletes can lastly revenue from their likeness because of the NCAA’s adoption of the title, picture, and likeness alternatives coverage in June 2021, which has led to a surge in model sponsorship offers for student-athletes nationwide.

Alabama quarterback Bryce Younger benefited from a model cope with CashApp in 2021, whereas UCLA quarterback Chase Griffin secured a number of offers with high manufacturers like Enhance Cell and Discord in October 2022.

Each helped solidify their private manufacturers. And who may overlook the partnership between Nebraska freshman Decoldest Crawford and a neighborhood air con firm in the summertime of 2022?



Anet_S // Shutterstock

Lip Smacker and Dr Pepper

Shut up of Dr Pepper emblem on a can.

Any model seeking to market to teenage ladies might wish to take a couple of notes from the longstanding partnership between Dr Pepper and Lip Smacker. This unlikely duo established model loyalty amongst celebrities and wonder model addicts alike since their partnership started in 1975.

Lip Smacker discontinued its Dr Pepper-flavored lip balm in July 2022 with out a lot fanfare, although there was some disappointment from longtime followers who liked its iconic scent.



Joshua Blanchard // Getty Photographs

Taco Bell and Doritos

Product shot of Doritos Locos Taco.

When quick meals model Taco Bell sought to reinvent its signature hardshell taco, it needed to assume exterior the bun. The partnership between Taco Bell and Doritos led to 500 million Locos Tacos promoting inside 14 months of the merchandise’s launch.

This collaboration wasn’t only a good concept that revitalized Taco Bell’s advertising to youthful shoppers, it additionally created 15,000 jobs when demand skyrocketed.



Sean Gardner // Getty Photographs

Beats by Dre and the NBA

Kevin Durant of the Golden State Warriors wears a pair of Beats headphones.

Turning into the official companion of the NBA is not any small feat. Nevertheless, Beats by Dre has held its personal as a high model since Apple acquired it in 2014. The multiyear partnership even included merchandising offers with the WNBA.

Contemplating the established recognition of the headphones model with NBA gamers and different athletes, the collaboration was ripe for fulfillment. By way of the strategic partnership, followers may additionally buy branded merchandise from their favourite groups.



Postmodern Studio // Shutterstock

Chatfuel and HubSpot

HubSpot web site web page on display screen.

Chatbots are commonplace for companies seeking to streamline the client expertise, from gross sales to advertising and past. So when buyer relationship administration platform HubSpot teamed up with chatbot platform Chatfuel, the businesses got down to create a chatbot that made automated communication really feel extra private and conversational.

The partnership proved so profitable that Chatfuel created a free e-book to assist different manufacturers focused on chatbot integration.

This story initially appeared on ClickUp and was produced and
distributed in partnership with Stacker Studio.


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