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A New Period of Advertising and marketing and DX with out Limits –

Boundless Digital Invention will reinvent how entrepreneurs and digital groups work by enabling science-led selections that drive outcomes

SAN DIEGO–(BUSINESS WIRE)–Opticon- Optimizely, the main digital expertise platform (DXP) supplier, immediately introduced Boundless Digital Invention. The martech panorama is more and more difficult as entrepreneurs work throughout disparate instruments and techniques, and collaborate with product and engineering groups all whereas budgets are shrinking and buyer expectations are altering sooner than ever. To unravel this problem and empower entrepreneurs to innovate with out boundaries, Optimize is introducing a brand new technique to ship on the promise of digital advertising expertise by lowering complexities and delivering higher model experiences. Boundless Digital Invention is backed by highly effective knowledge insights to enhance inclusive collaboration, drive assured content material creation, and improve buyer foresight whereas driving new income streams and delivering extra highly effective buyer experiences.

Experimentation, creativity, and complex content material creation have all the time been on the core of Optimizely’s DXP. On this subsequent evolution of selling, the corporate will take these parts to the subsequent stage, unlocking methods to drive customized, frictionless buyer experiences. Boundless Digital Invention may also assist entrepreneurs higher perceive their prospects to ship true personalization, at scale and with pace.

Geared toward closing the hole between rising buyer expectations and what entrepreneurs can ship, Boundless Digital Invention will deliver scientific rigor again to advertising, enabling a brand new stage of precision and confidence throughout advertising actions and execution. Particularly, Boundless Digital Invention will empower entrepreneurs, digital leaders, and technical customers to:

  • orchestrate: With a single, complete platform to handle the complete content material lifecycle, advertising groups can remodel the way in which they plan, create and publish content material – ​​accelerating time to market.
  • Monetize: Digital leaders can ship the fashionable, related commerce experiences their prospects crave, whereas maximizing income progress, utilizing Optimizely’s main commerce merchandise that cater to each B2B and B2C organizations.
  • Experiment: Harnessing Optimizely’s highly effective Internet Testing, Characteristic Flags, and Personalization merchandise, entrepreneurs can take a look at and collect insights that optimize experiences, cut back danger, and drive enterprise outcomes to maximise ROI of selling spend.

“The digital transformation was introduced with it the promise of limitless innovation. However as extra applied sciences had been adopted and knowledge grew to become overwhelmingly unstructured and siloed, it created the other impact – forcing entrepreneurs to decrease their expectations as they had been pressured to ship outcomes inside restricted workflows,” mentioned Alex Atzberger, CEO of Optimizely. “The way forward for advertising hinges on eradicating these limits. With Boundless Digital Invention we’re unlocking inclusive collaboration, assured content material creation, and buyer foresight, remodeling the marketer’s expertise, which we imagine is essentially the most essential part to delivering higher buyer experiences. Grounded in our core capabilities, we’re thrilled to deliver this chance to the market in a manner that nobody else has.”

Daring, revolutionary entrepreneurs who’ve been constrained by digital advertising’s unfulfilled potential can be rewarded with limitless alternatives afforded by this new period of DXPs. With Boundless Digital Invention, entrepreneurs are not held again by the dearth of buyer knowledge, limitless spreadsheets, or disjointed digital belongings and techniques. Constructed on Optimizely’s main experimentation, commerce, and content material administration capabilities, Boundless Digital Invention provides entrepreneurs the instruments they should drive a brand new period of fearless creativity, fueling extra creative and impactful experiences.

To study extra about Optimizely’s Boundless Digital Invention, go to: Boundless Digital Invention. Observe all of the information popping out of Opticon this week on our LinkedIn and Twitter.

About Optimize

At Optimizely, we’re on a mission to assist individuals unlock their digital potential. With our main digital expertise platform (DXP), we equip groups with the instruments and insights they should create and optimize in new and novel methods. By means of Boundless Digital Invention, we’re reinventing advertising and permitting entrepreneurs to innovate with out limits by means of assured content material creation, together with collaboration and buyer foresight. Now, corporations can function with data-driven confidence to create hyper-personalized experiences. Constructing refined options has by no means been less complicated. Optimizely’s 900+ companions and 1,100+ workers in workplaces across the globe are proud to assist greater than 9,000 manufacturers, together with Toyota, Santander, eBay, KLM and Mazda, enrich their buyer lifetime worth, improve income and develop their manufacturers. Be taught extra at optimizely.com.

contacts

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Rachel Teitt Gill

Sr. Director, International Communications

+1 740-815-1588

Rachel.teittgill@optimizely.com

Victoria Johnson

Mr. Communications Supervisor

Victoria.Johnson@optimizely.com

Kally Lavoie

PAN Communications

optimizely@pancomm.com

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