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Accor set to open a branded residence each six weeks

Pictured: rendering of Mama Shelter Dubai.

Accor is because of launch one branded residential mission each six weeks all through 2023 and 2024, of which roughly 46% will likely be situated within the India, Center East, Africa and Turkey area.

The lodge group has been working personal residential communities for greater than 20 years, comprising flats, villas and chalets that function main residences and unique second houses, with every portfolio being designed and serviced to fulfill model expectations and requirements.

pipeline properties

Accor operates branded residences on each a managed and franchised foundation throughout 22 of the group’s manufacturers, and presently has a world community and pipeline of over 130 branded residential tasks.

Deliberate residences embody the quickly to open Raffles Jeddah Lodge & Residences within the Kingdom of Saudi Arabia. The property will likely be situated on the Corniche and supply unique lodging and quick access to the realm’s most fascinating buying malls and predominant streets, in addition to the historic middle of Jeddah.

Plus the twin Raffles Doha and Fairmont Doha will add a mixed 542 keys to the Qatari capital imminently, whereas the 350-room Swissôtel Doha Corniche Park Towers Lodge and Residences will be a part of them by the top of this 12 months.

model leverage

Whereas roughly 75% of Accor’s working branded residential community resides within the luxurious phase, premium manufacturers similar to Movenpick, Pullman, Swissotel, in addition to Ennismore’s Mondrian and Hyde manufacturers, are regularly gaining momentum and now account for 49% of tasks beneath growth. Accor is leveraging its premium-tier manufacturers to assist growth companions attain new consumers and market segments.

Accor can be seeing growing demand for standalone residential tasks (with no lodge element). The group presently has eight open and pipeline standalone residences and, in line with Daniel von Barloewen, vp and head of mixed-use for Europe, India, Center East, Africa and Turkey, demand and potential for standalone residences may be very excessive in sure key cities throughout the area, specifically Dubai, Abu Dhabi, Riyadh, Jeddah, Doha and Cairo.

regional contributor

Accor presently operates 425 properties (over 93,008 keys) throughout India, Center East, Africa and Turkey with one other 192 properties (over 41,230 keys) within the pipeline.

von Barloewen acknowledged: “2021 was one other document 12 months of signings and openings for Accor globally, and our efficiency within the India, Center East, Africa and Turkey area was a significant contributor to this. Up to now, in 2022, we’ve got signed three branded residential tasks within the area, with one other three anticipated by 12 months finish. By the top of 2024 we will likely be working greater than 15 branded residential tasks within the area throughout the Accor and Ennismore manufacturers.”

way of life residences

Whereas luxurious branded residences proceed to play an essential position within the international momentum of branded residences, there may be an elevated demand for way of life branded residential choices. In 2021, Accor and Ennismore entered right into a three way partnership to create the world’s largest and quickest rising way of life hospitality firm, which incorporates branded residences inside its ecosystem.

Louis Abi Abboud, vp growth and deputy head of Center East, Africa, India and Turkey for Ennismore commented: “Ennismore branded residences characterize roughly one quarter of Accor’s present community and pipeline, with SLS, Mondrian and Hyde main the cost, with eight working and 16 pipeline residences between them. Ennismore will open 5 residences tasks within the area over the following three years. The primary Mama Shelter Residences on the planet may even open in Dubai in 2024.”

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