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Promoting icon well-known for Esquire covers dies at 91

NEW YORK – George Lois, the hard-selling, charismatic promoting man and designer who customary among the most daring journal photographs of the Sixties and popularized such catchphrases and model names as “I Need My MTV” and “Lean Delicacies,” has died . He was 91.

Lois’ son, the photographer Luke Lois, stated he died “peacefully” Friday at his residence in Manhattan.

Nicknamed the “Golden Greek” and later (to his displeasure) an “Unique Mad Man,” George Lois was amongst a wave of advertisers who launched the “Artistic Revolution” that jolted Madison Avenue and the world past within the late Nineteen Fifties and ’60s . He was boastful and provocative, prepared and capable of offend, and was a grasp of discovering simply the appropriate picture or phrases to seize a second or create a requirement.

His Esquire journal covers, from Muhammad Ali posing because the martyr Saint Sebastian to Andy Warhol sinking in a sea of ​​Campbell’s tomato soup, outlined the hyper spirit of the ’60s as a lot as Norman Rockwell’s idealized drawings for the Saturday Night Submit summoned an earlier period . As an advert man, he devised breakthrough methods for Xerox and Stouffer’s and helped an rising music video channel within the Eighties by suggesting advertisements that includes Mick Jagger and different rock stars demanding, with mock-petulance, “I Need My MTV!”

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