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Albany Med Well being System launches new branding effort for foremost hospital, Capital Area branches

The Albany Med Well being System has introduced a brand new branding effort for its foremost hospital and member organizations.

Leaders say Albany Medical Middle, Columbia Memorial Well being, Glens Falls Hospital, Saratoga Hospital and the Visiting Nurses will share a standard visible id anchored by the well being system title and emblem. Albany Med Well being System president and CEO Dr. Dennis McKenna launched a brand new public consciousness marketing campaign Monday:

“When sufferers see the Albany Med Well being System model, they will relaxation assured that they’ve a direct connection to probably the most superior high quality providers and the biggest group of healthcare specialists from the mid-Hudson Valley to the North Nation,” stated McKenna. “One model id explains the power and scope of the system, from major to pressing, hospital, surgical, post-surgical and homecare. It demonstrates the hyperlinks between group hospitals and Albany Medical Middle’s superior providers, which lengthen extra assets by means of the area, and for sufferers who require the next degree of care. The names of the establishments themselves aren’t altering. Every has a wealthy century lengthy custom in its group. But by presenting ourselves as a system, we inform our story clearly. The model represents our unity and all the things we provide.”

McKenna says the unified model and “with you for all the things” tagline is supposed to represent the various milestones the place life and medication intersect. The system contains 4 hospitals, 800 physicians and 125 places.

“One shared id will reinforce all these connections, and so will a unified digital medical document system,” McKenna stated. “Proper now our group is making ready for the implementation of EPIC, the digital medical document that will likely be used on the Albany Med Well being System entities. The EMR may have far reaching impacts that can result in higher experiences for our sufferers. This platform permits for a affected person’s entire well being historical past, their entire well being story, with accuracy and safety because the main priorities, to be accessible by any clinician they see inside the well being care system. It additionally doubles a dedication to affected person centered care. The EMR may also end in a singular on-line portal for sufferers and our hospitals and our clinics.”

Citing monetary difficulties, Albany Med just lately eradicated 37 administration positions. McKenna says “the Nice Resignation,” spurred by COVID-19, led to document numbers of nurses and different workers leaving the healthcare trade, leaving hospitals that already run on skinny margins deep within the pink. McKenna says prices aren’t handed on to customers.

“On the Albany Medical Middle campus, this has translated to $60 million for touring nurses within the first half of 2022 alone, a excessive use 12 months that averaged about 8 or 9 million for your complete 12 month interval,” stated McKenna. “The Albany Med Well being System has known as upon our elected leaders to acknowledge the risk this locations on our communities and enact significant laws to help us. But it surely additionally implies that we should use our assets correctly in order that we will stay ‘with you for all the things .'”

Paul Scimeca is Glens Falls Hospital President and CEO:

“We got here on board in July of 2020, in the course of the peak of the pandemic,” stated Scimeca. “Irrespective of the problem, our group continues to work compassionately, skillfully and tirelessly to ship the care that you just want. And that has been our constant dedication to you since Glens Falls Hospital was first fashioned because the Parks Hospital in 1897. Within the final two years, now we have fashioned very robust relationships with fellow hospitals and suppliers inside the system. This has allowed us to strengthen the providers now we have lengthy supplied and develop specialties not beforehand accessible within the North Nation.”

McKenna famous that whereas the system has applied income enhancement and expense discount methods, any additional layoffs aren’t anticipated. Albany Med is the area’s largest employer and has been a WAMC underwriter.

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