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Azerion acquires AdPlay and strengthens Italian digital promoting foothold

amsterdam, 24 November 2022 – In the present day, Azerion has introduced the acquisition of AdPlay, an Italian based mostly digital promoting platform. Collectively, the businesses will present advertisers with entry to even bigger audiences in Italy by way of thrilling new codecs and content material like digital out of dwelling and first take a look at extremely related sports activities content material. On the identical time, publishing companions will profit from the extra revenues and promoting codecs Azerion will deliver to them.

Umut Akpinarco-CEO of Azerion, feedback: “I’m happy to announce the acquisition of AdPlay and strengthen our promoting enterprise in Italy. The AdPlay staff is an ideal match with our Azerion tradition, and their native experience and expertise will add to our capacity to assist our Italian clients to get the outcomes they want from their promoting budgets. I’m additionally very excited to welcome AdPlay’s Italian companions to the Azerion platform and develop our enterprise along with them in addition to extending our linked TV and digital out of dwelling attain within the native market.”

Azerion will combine AdPlay’s digital cross-media options and marketing campaign efficiency administration, including to its strong present providing in these areas. AdPlay completely represents among the most related Italian publishers and has been pioneering the digital out of dwelling market in Italy. By means of this acquisition, Azerion will strengthen its place in Italy and enhance its relevance as a associate that delivers straightforward, impactful and inexpensive entry to massive and numerous audiences by way of extremely participating content material.

Moreover, AdPlay lately launched Veedly, a devoted answer targeted on the distribution of on-demand multimedia content material from the world of sports activities. Veedly is presently collaborating with the official digital channels of Lega Serie A, permitting for content material distribution of assorted varieties, together with highlights of all of the Serie A TIM matches, and Coppa Italia Frecciarossa for the following two sports activities seasons.

The aggregated consideration is a mixture of money and shares. In complete, 580,470 treasury shares have been transferred to the promoting shareholder. The transaction is efficient as of eleventh November 2022. AdPlay generated roughly €12 million gross income in 2021.

This announcement follows varied earlier acquisitions in 2022, as Azerion continues to execute on its progress technique. Up to now this yr, Azerion has acquired an estimated annualized income within the vary of €100 million to €125 million for a complete aggregated consideration (mixture of money and shares) within the vary of €90 million to €100 million.

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About Azerion

Azerion is a high-growth digital leisure and media platform. As a content-driven, expertise and information firm, Azerion serves customers, digital publishers, advertisers, and sport creators globally. Azerion’s built-in platform offers expertise options to automate the acquisition and sale of digital promoting for media consumers and sellers, supported by in-market gross sales and marketing campaign administration groups. By means of our expertise, content material creators, digital publishers and advertisers work with Azerion to succeed in the thousands and thousands of individuals throughout the globe that play Azerion’s video games and consider its distributed leisure content material to extend engagement, loyalty, and drive e-commerce.

Based in 2014 by two Dutch entrepreneurs, Azerion has skilled speedy enlargement pushed by natural progress and strategic acquisitions. Azerion is headquartered in Amsterdam, the Netherlands and is a publicly traded firm listed on Euronext Amsterdam. For extra data go to: www.azerion.com.

About AdPlay

AdPlay is a tech media firm targeted on the event of proprietary options for Publishers and Model advertisers. AdPlay Media Holding is a strategic associate for the implementation of digital transformation and innovation plans, by way of its owned applied sciences and tailor-made consulting companies.

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