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Azerion acquires AdPlay and strengthens Italian digital promoting foothold


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amsterdam, 24 November 2022 – At this time, Azerion has introduced the acquisition of AdPlay, an Italian based mostly digital promoting platform. Collectively, the businesses will present advertisers with entry to even bigger audiences in Italy by means of thrilling new codecs and content material like digital out of house and first have a look at extremely related sports activities content material. On the similar time, publishing companions will profit from the extra revenues and promoting codecs Azerion will convey to them.

Umut Akpinarco-CEO of Azerion, feedback: “I’m happy to announce the acquisition of AdPlay and strengthen our promoting enterprise in Italy. The AdPlay workforce is an ideal match with our Azerion tradition, and their native experience and expertise will add to our capacity to assist our Italian prospects to get the outcomes they want from their promoting budgets. I’m additionally very excited to welcome AdPlay’s Italian companions to the Azerion platform and develop our enterprise along with them in addition to extending our related TV and digital out of house attain within the native market.”

Azerion will combine AdPlay’s digital cross-media options and marketing campaign efficiency administration, including to its strong present providing in these areas. AdPlay completely represents a number of the most related Italian publishers and has been pioneering the digital out of house market in Italy. By this acquisition, Azerion will strengthen its place in Italy and enhance its relevance as a accomplice that delivers straightforward, impactful and reasonably priced entry to massive and numerous audiences by means of extremely partaking content material.

Moreover, AdPlay just lately launched Veedly, a devoted answer targeted on the distribution of on-demand multimedia content material from the world of sports activities. Veedly is at present collaborating with the official digital channels of Lega Serie A, permitting for content material distribution of assorted varieties, together with highlights of all of the Serie A TIM matches, and Coppa Italia Frecciarossa for the following two sports activities seasons.

The aggregated consideration is a mixture of money and shares. In complete, 580,470 treasury shares have been transferred to the promoting shareholder. The transaction is efficient as of eleventh November 2022. AdPlay generated roughly €12 million gross income in 2021.

This announcement follows numerous earlier acquisitions in 2022, as Azerion continues to execute on its development technique. To date this 12 months, Azerion has acquired an estimated annualized income within the vary of €100 million to €125 million for a complete aggregated consideration (mixture of money and shares) within the vary of €90 million to €100 million.

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About Azerion

Azerion is a high-growth digital leisure and media platform. As a content-driven, know-how and information firm, Azerion serves shoppers, digital publishers, advertisers, and sport creators globally. Azerion’s built-in platform supplies know-how options to automate the acquisition and sale of digital promoting for media consumers and sellers, supported by in-market gross sales and marketing campaign administration groups. By our know-how, content material creators, digital publishers and advertisers work with Azerion to achieve the tens of millions of individuals throughout the globe that play Azerion’s video games and think about its distributed leisure content material to extend engagement, loyalty, and drive e-commerce.

Based in 2014 by two Dutch entrepreneurs, Azerion has skilled speedy enlargement pushed by natural development and strategic acquisitions. Azerion is headquartered in Amsterdam, the Netherlands and is a publicly traded firm listed on Euronext Amsterdam. For extra data go to: www.azerion.com.

About AdPlay

AdPlay is a tech media firm targeted on the event of proprietary options for Publishers and Model advertisers. AdPlay Media Holding is a strategic accomplice for the implementation of digital transformation and innovation plans, by means of its owned applied sciences and tailor-made consulting providers.

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