ADVERTISING NEWS
As excitement and fervor build up around the 75th anniversary of our Independence, it is a good time to explore the relationship between advertising and India’s freedom movement. Indeed, it can be argued that the impetus for formal advertising in India was inextricably linked to… Read More »Advertising played its part in India’s freedom struggle
People can grow bored gazing at screens, over time, many users have developed a sense of digital fatigue. This is why many brands still choose out-of-home advertising, owing to consumer dissatisfaction with digital media and improved real-time data that allows them to better monitor their… Read More »Out of Home Advertising Trends for 2022
This solution will bring advanced television capabilities to linear advertisers and unlock the fullpotential of The Weather Channel’s award-winning content and valuable audience ATLANTA, Aug 11, 2022 /PRNewswire/ — El Canal del clima, the top-rated and most widely distributed weather television network in America, announced… Read More »THE WEATHER CHANNEL PARTNERS WITH AMOBEE AND OPENAP TO DELIVER DATA-DRIVEN LINEAR ADVERTISING CAMPAIGNS
Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World Austin, Texas, Aug 11, 2022 /PRNewswire/ — InMarketa leader in 360-degree consumer intelligence and real-time activation, today announced that it has been selected as winner of the “Best Advertising Measurement… Read More »InMarket Named “Best Advertising Measurement Platform” in 5th Annual MarTech Breakthrough Awards Program
The American Advertising Federation (AAF), the ‘unifying voice in advertising,’ announced that it will induct eight new honores into its Advertising Hall of Achievement (AHOA). The AHOA celebrates those individuals 40 years of age or under who are helping to lead the industry forward. Ceremonies… Read More »American Advertising Federation Celebrates 30th Anniversary of the Advertising Hall of Achievement
Dublin, Aug. 11, 2022 (GLOBE NEWSWIRE) — The “Digital Advertising Global Market Opportunities And Strategies To 2031” report has been added to ResearchAndMarkets.com’s offering. The global digital advertising market reached a value of nearly $486.0 billion in 2021, having grown at a compound annual growth… Read More »Digital Advertising Global Market Report 2022: Increasing
The UK’s Advertising Standards Authority (ASA) has upheld a ruling against an Arsenal promotion of fan token company Socios, determining that Facebook adverts last summer were “misleading” and “irresponsible”. Socios has deals with six Premier League clubs — Crystal Palace, Arsenal, Aston Villa, Everton, Leeds… Read More »UK advertising watchdog ASA upholds ruling against Arsenal for Socios promotion
When it comes to marketing for your self-storage business, there’s a ton of emphasis on digital these days; but offline marketing is still an important part of your advertising mix. I’m talking about channels like print ads in newspapers and magazines, TV commercials, radio spots,… Read More »Hiring Help for Your Self-Storage Advertising
In this article, we will look at the 10 media stocks that got crushed in 2022. If you want to explore similar stocks, you can also take a look at 5 Media Stocks Crushed in 2022. “First Digital Advertising Recession” According to a report from… Read More »10 Media Stocks Crushed in 2022
Csaba Szabo is Managing Director EMEA at Integral Ad Science. I recently caught up with Csaba to find out more about his role, trends in advertising such as contextual advertising and connected TV (CTV), and what’s next for IAS. Image credit: Csaba Szabo Tell me… Read More »Integral Ad Science’s Csaba Szabo on contextual advertising and CTV