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THE WEATHER CHANNEL PARTNERS WITH AMOBEE AND OPENAP TO DELIVER DATA-DRIVEN LINEAR ADVERTISING CAMPAIGNS

This solution will bring advanced television capabilities to linear advertisers and unlock the fullpotential of The Weather Channel’s award-winning content and valuable audience ATLANTA, Aug 11, 2022 /PRNewswire/ — El Canal del clima, the top-rated and most widely distributed weather television network in America, announced… Read More »THE WEATHER CHANNEL PARTNERS WITH AMOBEE AND OPENAP TO DELIVER DATA-DRIVEN LINEAR ADVERTISING CAMPAIGNS

InMarket Named “Best Advertising Measurement Platform” in 5th Annual MarTech Breakthrough Awards Program

Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the World Austin, Texas, Aug 11, 2022 /PRNewswire/ — InMarketa leader in 360-degree consumer intelligence and real-time activation, today announced that it has been selected as winner of the “Best Advertising Measurement… Read More »InMarket Named “Best Advertising Measurement Platform” in 5th Annual MarTech Breakthrough Awards Program

American Advertising Federation Celebrates 30th Anniversary of the Advertising Hall of Achievement

The American Advertising Federation (AAF), the ‘unifying voice in advertising,’ announced that it will induct eight new honores into its Advertising Hall of Achievement (AHOA). The AHOA celebrates those individuals 40 years of age or under who are helping to lead the industry forward. Ceremonies… Read More »American Advertising Federation Celebrates 30th Anniversary of the Advertising Hall of Achievement

UK advertising watchdog ASA upholds ruling against Arsenal for Socios promotion

The UK’s Advertising Standards Authority (ASA) has upheld a ruling against an Arsenal promotion of fan token company Socios, determining that Facebook adverts last summer were “misleading” and “irresponsible”. Socios has deals with six Premier League clubs — Crystal Palace, Arsenal, Aston Villa, Everton, Leeds… Read More »UK advertising watchdog ASA upholds ruling against Arsenal for Socios promotion