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Factbox-Advertisers react to Twitter’s new possession

(Reuters) – Advertisers are grappling with Twitter’s new possession below Tesla boss Elon Musk, who as soon as tweeted “I hate promoting”.

Beneath are reactions from a number of the firms:

Allianz SE

German insurer and asset supervisor Allianz will halt paid promoting on Twitter for now, a spokesperson stated on Nov. 7.

Audi of America

The Virginia-based US unit of luxurious automaker Audi – a Volkswagen Group model – stated it paused promoting on Twitter and would “proceed to guage the state of affairs”.

Ford Motor Co.

A Ford spokesperson instructed CNBC the automaker was not presently promoting on Twitter and had not been doing so previous to Musk’s deal.

Normal Mills Inc.

The corporate identified for its Cheerios and Fortunate Charms cereals has paused promoting on Twitter, a spokesperson stated on Nov. 4, and can monitor the course Twitter takes and consider its advertising and marketing expenditure.

Normal Motors Co.

The biggest US automaker briefly paused paid promoting on Twitter after Musk accomplished his takeover. The automaker stated it was “participating with Twitter to grasp the course of the platform below their new possession.”

Gilead Sciences

The HIV drugmaker and its unit Kite are within the “strategy of pausing promoting” on Twitter, monitoring its advert spending and ready to raised perceive how neighborhood requirements and content material moderation will likely be dealt with.

Havas Media Group

Havas Media Group, Vivendi’s promoting unit, is recommending that its shoppers “briefly pause their Twitter advertisements within the US due to issues in regards to the firm’s skill to observe its content material,” the Wall Road Journal reported.

The Interpublic Group of Firms Inc

The worldwide promoting and advertising and marketing providers agency beneficial that its shoppers briefly pause promoting on Twitter, the Wall Road Journal reported.

L’Oreal S.A.

The cosmetics maker stated it had not suspended advert spending on Twitter, denying a Monetary Occasions report from Nov. 2 that stated it had, citing sources aware of the matter.

Mondelez Worldwide

The maker of Oreos has paused promoting on Twitter, CEO Dirk Van of Put instructed Reuters in an interview, saying the “quantity of hate speech elevated considerably” since Musk’s takeover. “We felt there’s a danger our promoting would seem subsequent to the flawed messages,” he stated. “Now we have determined to take a pause and a break till that danger is as little as doable.”


The promoting conglomerate that serves over 5,000 shoppers in 70 international locations, together with McDonald’s Corp and Apple, beneficial that shoppers pause their spending on Twitter within the brief time period. “Twitter’s skill to take care of their earlier degree of brand name security measures and effectiveness appears impeded within the fast time period,” it stated.

Pfizer Inc

Drugmaker Pfizer Inc has re-evaluated its choice to promote on Twitter, following Elon Musk’s deal to take the agency personal, WSJ reported.


SpaceX purchased an promoting package deal on Twitter for its satellite tv for pc web service Starlink to check effectiveness of Twitter promoting in Australia and Spain, stated Elon Musk, who owns each firms.

Stellantis NV

The carmaker stated it will pause all paid promoting on Twitter till the Dodge, Fiat and Chrysler dad or mum firm had a clearer understanding of the way forward for the platform.

United Airways

The airline stated it had suspended advert spending on Twitter.

Volkswagen AG

The automotive conglomerate, which incorporates manufacturers comparable to Lamborghini, Audi, Seat and Porsche, beneficial its manufacturers pause paid promoting on Twitter till additional discover.

(Compiled by Alberto Chiumento, Philipp Krach, Antonis Pothitos, Jessica DiNapoli and Akash Sriram; Modifying by Bernadette Baum and Milla Nissi)

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