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International AdTech Firm TripleLift Names Dave Clark as New Chief Govt Officer

Digital media government joins firm because it accelerates media + knowledge technique and worldwide enlargement

NEW YORK, Oct 3, 2022 /PRNewswire/ — TripleLift, the promoting know-how firm reinventing advert placement, at present introduced that dave clark has joined as its Chief Govt Officer. Clark most lately served as Common Supervisor at FreeWheel, a Comcast Firm. I’ve changed Eric Berry, the corporate’s co-founder and CEO, who’s stepping away from his position overseeing TripleLift’s day-to-day operations. Berry will proceed with the corporate as a member of its Board of Administrators. The change comes after years of constant progress and quite a few milestone achievements for TripleLift, together with the sale of the corporate to Vista Fairness Companions and up to date acquisition of 1plusX, a world first-party knowledge activation platform.

dave clark is a seasoned digital media government with over twenty years of expertise spanning advert tech, streaming, software program and publishing. Previous to FreeWheel, I’ve held quite a few management roles at each high-growth and established firms together with The Climate Channel, Viacom, and Fuse TV. Recognized for his appreciable operational and gross sales experience, Clark has a track-record of capitalizing on an organization’s energy and seizing new progress alternatives to maximise future potential.

“For years, I’ve been impressed by TripleLift’s rise to change into a high world provide aspect platform by way of its impactful codecs, market-leading knowledge options and by delivering unmatched customer support,” stated Clark, TripleLift’s new CEO. “I’m keen to take care of the trail that has made this firm so profitable and to proceed its imaginative and prescient of bringing media and knowledge collectively – from native to CTV.”

“Dave’s deep, hands-on expertise throughout digital media, and his means to speed up progress for each mature and rising firms, makes him uniquely positioned to steer TripleLift ahead,” stated Berry, TripleLift’s co-founder. “Since founding this firm over a decade in the past, I’ve had the privilege to work alongside such a proficient group who has helped notice our progress potential. Going ahead, I am extremely assured that Dave is the best particular person to steer TripleLift in its nextchapter.”

Clark’s appointment is available in a yr of fast change for TripleLift. In March, the corporate accomplished its acquisition of 1plusX, a world first-party knowledge activation platform, to speed up its media + knowledge technique and improve its portfolio of first-party knowledge options for publishers and advertisers. In August, it introduced an enlargement of its enterprise into the DACH area, bringing new markets to an already lengthy record of areas outdoors the US from EMEA to APAC. In September, it introduced Vevo as one other main streaming associate to combine the corporate’s ground-breaking CTV In-Present know-how, which inserts manufacturers and merchandise into tv programming by way of post-production product placement.

Moreover, Ari LewineCo-Founder and Chief Technique Officer, and Jacqueline QuantrellChief Income Officer, will likely be leaving their roles on the firm.

“Eric, Ari and Jax have every individually performed integral roles in constructing TripleLift into the immensely profitable firm it’s at present. We’re grateful for Eric and Ari’s dedication to realize their founding imaginative and prescient and for Jax’s dedication to rising the enterprise throughout her profitable 5 yr tenure as Chief Income Officer,” stated Martin Taylor, Managing Direct at Vista Fairness Companions, President of OneVista, and TripleLift Board Member. “In Dave, we now have discovered a CEO whose expertise carefully matches the ambitions of the corporate and who can step in on Day 1 to make sure TripleLift’s clients proceed to get the service they count on and outcomes they require.”

About TripleLift

TripleLift is the promoting know-how firm reinventing advert placement on the intersection of inventive, media and knowledge. Our market serves the world’s main manufacturers, publishers, streaming firms and demand-side platforms, executing over 1 trillion advert transactions each month. Clients select us due to our addressable choices from native to on-line video to linked tv, improvements that insert manufacturers into content material in real-time, and supportive specialists devoted to maximizing associate efficiency. And with its acquisition of 1plusX, clients can unlock the complete worth of their advertising and marketing knowledge in a privacy-safe means with its first-party knowledge administration platform. A part of the Vista Fairness Companions portfolio, TripleLift has appeared on each the Inc. 5000 and Deloitte Know-how Quick 500 for 5 consecutive years, has been named to Enterprise Insider’s record of Hottest Advert Tech Corporations for 3 straight years and was awarded Most Revolutionary TV Promoting Know-how by AdExchanger in 2021. Learn how TripleLift is shaping the way forward for promoting at triplelift.com.

SOURCE TripleLift

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