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Headless CMS: the answer face au défi of content material administration? – Veille et Tribune > Knowledge

The multiplication of digital channels, mixed with the essential significance of content material in on-line experiences, creates a taille deficit for entrepreneurs, explains Thomas Peham, VP Advertising and marketing, at Storyblok, CMS specialist to create higher numerical omnichannel experiences .

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These are the large challenges by way of content material for advertising and marketing
fashionable ?

L’expérience de contenu strongly impacts l’expérience utilisateur et donc vos objectifs comerciaux. Remark les équipes advertising and marketing peuvent-elles donc créer un meilleur contenu et améliorer sa publication pour développer l’activité ?

Mes nombreuses conversations avec lesclientes, partenaires, gestionnaires de contenu révèlent ce qui manque fortement de nos jours, c’est plus de collaboration. There’s an encore hole between know-how and advertising and marketing, with visibility issues, many silos for content material initiatives, creation and administration – content material content material just isn’t created by advertising and marketing groups but additionally by different groups sein de l’entreprise.

The opposite problem is the fragmentation of the content material distribution channels. Le nombre d’appareils numériques a explosé. Aujourd’hui, un Américain utilise en moyenne 13 devises différents, en Europe c’est 9 par personne (étude Cisco) : les marketeurs ont donc du mal à choisir du contenu pour le bon appareil, au bon second et pour la bonne personne.

– Is there a seamless omnichannel expertise?

The businesses use extra in additional than canaux: web page, e-commerce b2b website, emails, cellular, and so on. Different platforms will probably be developed as AR/VR with 7 to eight% who handle to go away content material on these interfaces. Il already aussi les montres intelligentes, la reconnaissance vocale and so on. Chez Storyblok, we anticipate completely different content material experiences for l’IoT, sensible watches and related home equipment. The panorama is equally fragmented by the coté des consommateurs, with the usage of completely different applied sciences for the content material of cellular or web page. Tout cela crée beaucoup trop de silos difficiles à gérer pour personnaliser l’expérience, la rendre contextuelle et pertinent pour les shoppers.

– Remark Storyblok résout-il ce problème ?

With Headless CMS, our advertising and marketing group dons the opportunity of collaborating straight with the CMS. Our content material administration system permits corporations to serve a central content material hub and public content material organizer. Tout le monde travaille dans le meme helpful, en meme temps, the groups can determine what content material is distributed on that channel, at the moment, and so on. Nous mettons tout en oeuvre pour fournir le meilleur contenu et la meilleure expérience CMS à tous les completely different members et prenantes events, automobile les sistèmes existents ne sont pas très conviviaux. The benefits are transparency, visibility, an entire Saas answer that you need to use on a cell phone or a pc on the bureau, so you possibly can see in actual time what content material will probably be reassembled by the customers forward of the sharer.

En quoi cette proposition est-elle distinctive?

Storyblok’s headless CMS structure provides complete flexibility, with this gorgeous mixture. We accompany des entreprises du CAC40 like Renault dans les métiers de l’car par exemple, des sociétés tech like Aircall, des licornes like Spendesk, des marques connues like Aubade. Notre objectif est de continuer à nous developper fortement sur le marché français avec notre answer distinctive. To conclude, I might say that the advertising and marketing specialists don’t must seek for nouveaux joujoux all good, however they deal with the advance of the processes for our collaborators, and extra rationalizers that the financial context has develop into troublesome.

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