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Korean advertising and marketing specialists focus on AdAsia 2023, developments in digital promoting | taiwannews

TAIPEI (Taiwan Information) —– Asia’s premier digital advertising and marketing convention, DigiAsia, occurred at Taipei Expo Park this week (Nov. 17- Nov. 19) and invited influential audio system in promoting to share insights on business developments.

The esteemed visitors included Kim Nack Hoi, chairman of the Korea Federation of Promoting Associations (KFAA) and Ben Heo, a professor at Hanshin College and chairman of the upcoming AdAsia 2023 convention in Seoul.

On Nov. 17, Taiwan was honored to interview the 2 veterans of the promoting business, who shared their views on developments in digital advertising and marketing and mentioned subsequent yr’s advert convention in Seoul.

To emphasise the rising significance of promoting within the digital area, Kim stated that promoting bills in Korea in 2021 reached virtually $12 billion USD, with 54 % spent on digital promoting. Tv and radio accounted for under about 24 %, with a little bit over 10 % going to print promoting. Solely about 5 % was spent on outside commercials.

Within the realm of digital promoting, greater than half of the bills have been spent on video advertisements, like these discovered on streaming platforms corresponding to YouTube. Many of the relaxation was spent on engines like google like Google to show sponsored advertisements to web customers.

In gentle of those developments, Kim stated that it’s clear that digital promoting is transferring in a path that can be extra user-targeted. Firms are making use of massive information to raised perceive client on-line habits, which is able to assist them to focus on related buyer teams, whether or not by advertisements on web sites, or by feeds on social media platforms like Instagram or Fb.

New developments in AI, the Metaverse, NFTs, and different rising applied sciences are going to open up solely new frontiers for advertisers and in addition speed up the developments we’re already seeing, says Kim.

Each Heo and Kim agreed that within the new period of digital transformation, the main target of promoting and advertising and marketing must be reconsidered. Past merely promoting merchandise, firms should contemplate the content material of advertisements and their promoting strategies. Each also needs to be oriented in the direction of satisfying the shoppers.

Ben Heo expressed his pleasure for AdAsia 2023 convention, which can be held on the COEX middle in Seoul’s Gangman District, from Oct. 23 by Oct. 27. Over 4,000 business professionals, together with over 1,000 from overseas, are anticipated to attend the occasion.

The AdAsia occasion has a historical past going again 64 years, with conferences centered totally on conventional promoting in print and tv. Nevertheless, subsequent yr’s AdAsia, with its theme of “Remodel, Play, Join,” could also be one of many largest and most influential ever. In 2023, the occasion can be reoriented in the direction of the brand new period of digital promoting.

Heo stated that he was very completely happy to attend the DigiAsia occasion in Taiwan, and he hopes Taiwanese advertisers will be capable to be part of him at AdAsia 2023 to pursue additional exchanges related to digital promoting in Asia. Quite a few exhibitions and actions are deliberate, and Advert Asia 2023 can be a discussion board to construct networks and create new enterprise alternatives, stated Heo.

School college students in advertising and marketing ought to contemplate becoming a member of the artistic promoting competitors for younger individuals; winners can be given free transportation, lodging, and entry to AdAsia 2023. Kim additionally added that there can be Ok-Pop performances, in addition to lectures centered on the explosion and success of the Hallyu tradition or “Korean wave” phenomenon in leisure.

Word: This text is a translation of a Taiwan Information report in Mandarin that was first revealed on Nov. 18.

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