Meta and Google veteran carry a sturdy background in adtech and e-commerce
SINGAPORE – Media OutReach – 24 November 2022 – Moloco, a pacesetter in machine studying and development options for efficiency entrepreneurs, as we speak introduced the appointment of Daisuke Yokokawa as Vice President, International Advertising. Primarily based in Singapore, Yokokawa will lead Moloco’s advertising groups globally, accountable for Product Advertising, Communications, Development Advertising, and Model Advertising. Yokokawa may even function the positioning lead for Moloco’s Singapore workplace.
Mr. Yokokawa’s appointment comes at a transformative time for Moloco. Moloco Cloud DSP, the corporate’s flagship product, is seeing important development as cell entrepreneurs, now greater than ever, depend on Moloco for constant and scalable return on advert spend for his or her cell advert campaigns. Moreover, Moloco Retail Media Platform for e-commerce marketplaces attracts consideration as the one retail media answer specializing in the distinctive wants of marketplaces. It permits their retailers to create advert campaigns that improve discoverability and gross sales by way of related advert placements to the fitting consumers on the proper time.
“With Daisuke’s deep background in promoting, e-commerce, and international model technique, he’s uniquely positioned to additional Moloco’s continued development. His expertise aligns with our precedence to place Moloco because the chief in efficiency ad-tech powered by machine studying, requiring absolutely optimized groups and sturdy partnerships to take action,” mentioned Sunil Rayan, Chief Enterprise Officer, Moloco.
As a senior chief with expertise in client and enterprise advertising within the international know-how sector, Yokokawa brings a observe file of rising companies and types by way of technique design, launching progressive advertising packages throughout the shopper life cycle, and constructing championship groups in geographically distributed and numerous cultures.
Yokokawa has held senior advertising roles at Meta, as Director of Advertising for Southeast Asia & Rising Markets, and at Google, the place he has held product and enterprise advertising positions within the US and Japan. Moreover, he has held roles at Rakuten, The Boston Consulting Group, and Unilever. Most not too long ago, he was Head of Retail Advertising APAC at Coinbase.
“Moloco’s imaginative and prescient of utilizing its machine studying know-how to carry extra fairness to the worldwide economic system for companies of all sizes is inspiring. The merchandise are greatest in school for optimized advert efficiency and, mixed with its management and tradition, it makes Moloco an awesome group to affix,” mentioned Daisuke Yokokawa, VP International Advertising, Moloco.
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Moloco’s purpose is to make the digital economic system extra equitable and worthwhile by delivering superior machine studying to firms of all sizes. With Moloco’s machine studying platform for development and efficiency, each app writer and on-line retailer can now unlock the worth of their distinctive, first-party information. Moloco Cloud DSP permits efficiency entrepreneurs to scale consumer acquisition rapidly and obtain better lifetime worth by way of battle-tested prediction fashions. Moloco Retail Media Platform permits on-line retailers and marketplaces to ascertain their very own efficiency advert enterprise. Moloco was based in 2013 by a group of former Google machine studying engineers. Headquartered in Redwood Metropolis, Calif., Moloco has 9 workplaces throughout the US, UK, Korea, China, Japan, and Singapore. For extra info, go to www.moloco.com.