LANSING – The temperatures are persevering with to drop, and snow is beginning to make its annual look, signaling the time for pals and households to start out planning their winter adventures. To assist these planning efforts, Pure Michigan is formally launching its nationwide winter promoting marketing campaign. This season, the marketing campaign options two new promoting spots: Loud and Coronary heart of Winter.
“Michigan is proud to be recognized for being the perfect four-season journey vacation spot,” stated David Lorenz, VP of Journey Michigan, a part of the Michigan Financial Growth Company. “Outside lovers and households alike are getting ready and planning for a real Michigan winter. Whether or not your actions are snowboarding, snowmobiling, visiting vibrant downtowns, ice fishing, mountain climbing or extra, our message is obvious: Michigan is your winter playground.”
This yr’s marketing campaign will construct on the yearly impression of the winter tourism season, which generated $2.9 billion in traveler spending in 2021 (Supply: TravelUSA.) The 2022 winter promoting funds might be $2,377,476, together with $446,000 in trade associate contributions. This yr’s winter marketing campaign contains Pure Michigan’s return to nationwide TV, with commercials operating in coordination with Hallmark and Hallmark Motion pictures and Mysteries starting in November. Goal regional markets embrace the state of Michigan, in addition to Chicago, Cincinnati, Cleveland, Columbus, Dayton, Fort Wayne, Inexperienced Bay, Indianapolis, Milwaukee, Minneapolis, South Bend and Toledo. Out-of-home contains 17 boards throughout seven of the regional goal markets.
Winter marketing campaign companions embrace Traverse Metropolis, Indian River, Michigan’s Apple Committee, Michigan Snowsports Trade Affiliation, and the cities of Marquette and Charlevoix. With the beginning of the snow sports activities season nearing by the day, the marketing campaign goals at getting folks within the winter temper to start out planning their travels throughout Michigan. Marketing campaign parts will be discovered on digital OOH, Hulu, Pandora, Priceline, TravelZoo, digital banners and paid social.
Along with the promoting marketing campaign, the Pure Michigan Winter touchdown web page is offered to supply guests with the inspiration and knowledge to plan the right winter getaway.
Vacationers and journey trade companions are being inspired to make use of the hashtag #PureMichigan as they spotlight winter choices and adventures throughout Michigan. Michigan is residence to greater than 6,500 miles of snowmobile trails, 3,000 miles of cross-country snowboarding and snowshoeing trails and is second within the nation for ski areas boasting the whole lot from family-friendly newbie runs to the tallest vertical drop within the Midwest at Mt. Bohemia. Observe the Pure Michigan Crew as they spotlight signature ski runs at ski areas in each nook of the state within the video sequence, Ski Pure Michigan.
“We’re actually enthusiastic about this yr’s Pure Michigan partnership alternative. It offers us with the award-winning platform to showcase the good snowboarding out there in Michigan from the Western Higher Peninsula to southeast Michigan,” says Mickey MacWilliams, Government Director, Michigan Snowsports Industries Affiliation. “The marketing campaign is launching simply in time, because the climate adjustments and vacationers search for new snowsport alternatives.”
Along with having fun with the various alternatives provided by a Pure Michigan winter, this yr’s Help Native marketing campaign will go reside on November 21st and run by way of December 23rd. The marketing campaign encourages Michiganders to assist native small companies this gift-giving season. By doing so, you’ll assist not solely these companies, however the communities and employees thrive as nicely. For vacation present concepts that present your Pure Michigan Delight, go to Pure Michigan for branded gear and equipment. If ordered by December 16, supply by Christmas is assured. A portion of all proceeds will go to assist Michigan Cares for Tourism to assist put money into Michigan communities and their cultural and pure points of interest.
These in search of journey concepts ought to try this yr’s Fall and Winter Journey Information, a superb useful resource on sights to see and journey alternatives for guests and Michiganders alike. The Information additionally affords a digital and universally accessible format, permitting vacationers to entry the information out of your desktop and cellular units whereas on the go. Arduous copies of the information will also be discovered on the 14 Michigan Division of Transportation Welcome Facilities throughout the state..