Skip to content


Rack-Lo – New York Metropolis

Edited by: Nathifa King

By now, you will have learn or watched numerous documentaries in regards to the historical past of Ralph Lauren and his juggernaut of an organization – Polo by Ralph Lauren. It’s possible you’ll already know of the billions of {dollars} of product and real-estate that his firm has amassed him all through the years. If you’re ages 30 + and lived within the US because the 90’s, you additionally might have shopped Lauren’s multi-tiered brand-offerings inside department shops equivalent to Macy’s, Bloomingdale’s, and their numerous free-standing shops and shops all through America and overseas. As you will have observed, again then, the costs might have been a bit excessive for inner-city children to afford. Amid all these truths, particularly in the course of the 80’s and 90’s, you will have observed swimming pools of youngsters all all through the subways, bus stations and malls carrying Polo Ralph Lauren clothes from head to toe. Have you ever ever puzzled how these inner-city Youth may afford such dear attire? If you’re an outsider, what you might not know is that there have been particularly two teams of Youth that spearheaded this pattern proper underneath the noses of the elite. That is really a rags to riches story of Youth with nice aspirations of wealth and success, taking their future into their very own palms; working by adversity and finally conducting their goals and standing in life.


The model Polo-Ralph Lauren was created and designed as an aspirational model that represents the prosperous neighborhood of People with disposable earnings. In accordance with Matthias Mayer“Ralph Lauren Company is a world chief within the design, advertising and marketing, and distribution of premium life-style merchandise.”

Though Polo had profitable product placement, it did not essentially attraction to the model of the inner-city Youth Tradition. The designs and colours have been engaging, however the way in which the model introduced the product was, in line with common inner-city opinion, corny. that is the place Rack-Lo and his group of cohorts got here into play. Unbeknownst to Polo – Ralph Lauren, their model was about to get a face-lift!

Rack-Lo – Early Years


Known as the Godfather Polo – George Billips aka “Rack-Lo” advocates for a lot of agendas because it pertains to Training, Socialism, Politics, Historical past, Entrepreneurialism, Self-Funding and Household. Style is only one a part of the life that he enjoys. Style is all the time related in Rack-Lo’s life regardless of the event as a result of it is all about mastering and capturing “the look”. Now on a mission to implement optimistic change in society – The Polo Godfather embodies the spirit of the folks, the spirit of fixed elevation, upliftment, and revolution for the higher. On account of his imaginative and prescient of him in creating the Lo-Life BBQ alongside together with his spouse Sheena in 2006, the Lo-Tradition was born and stays influential internationally. Rack-Lo’s enterprise acumen continues to blossom and soar as he stirs the tradition creatively within the following areas: merchandising (RL Jewellery), occasion coordination, clothes model (Lo-Life Heritage), producing and documenting the tradition and always cultivating and guide writing as a printed writer. With a number of books penned prepared for future launch, search for Rack-Lo’s present guide “Lo-Life: An American Basic” presently obtainable in any respect digital platforms and brick and mortar shops distributed by Penguin Randomhouse.

Identified for uniting two of the world’s most well-known Polo crews St. John’s Posse (SJP) & Marcus Garvey Village(MGV) Leading to world Polo dominance of favor, Rack-Lo shaped a community of Youth round America and overseas buying and selling and repurposing uncommon and unique objects from every Polo assortment. Rack-Lo’s motto is “The Lo Do not Make The Man”, The Man Make The Lo” that means that the true worth resides within the individual (wearers) who endorses high quality and elegance. He actually started amassing and styling himself in strictly Ralph Lauren clothes because the age of fourteen. Rack-Lo pioneered many various vogue types with heavy emphasis on the Lo-Life well-known costume code: “Lo Down”which suggests carrying Polo from the crown of your head to the soles of your ft. Not solely did this spawn a brand new chapter within the lifetime of Polo-brand curiosity, but it surely virtually modified Hip Hop vogue tradition endlessly.

Lo-Lifes – Classic Brooklyn, NY


The 12 months is 2022, road vogue icon – Rack-Lo embarks upon a brand new enterprise in Brooklyn, New York. He’s poised to curate the CraftPalooza vogue present merely known as “LIFE”. As you vogue fans might know, New York Metropolis is the style epicenter of America. Boasting a whole avenue (Style Avenue) and adjoining sections devoted to the Garment District, the Lo-Lifes have confirmed to be a few of the most influential vogue figures in the course of the 80’s, 90’s and 2000’s.


Dewry DuRoi Bradford – CraftPalooza founder stated, “You will need to present the present era a chicken’s eye view of how inventive arts not solely influences vogue & music tradition, but it surely additionally acts as a defining timeline for 4-seasons of life. By way of vogue we are going to take the viewers all through the course of an individual’s life… from starting to finish.” Dewry DuRoi sat with co-executive producer Kirk Innis to create the launch of what is going to be an annual occasion in Brooklyn, New York known as Craftpalooza. This platform commemorates the golden period of Hip Hop by paying homage to the pioneer street-artists procured by Below Hill Partitions and pioneer street-stylists of the 80’s & 90’s – the Lo-Lifes.

Kirk’s motto is: “Creativity begins with a although.” He pressured the truth that his street-family (the Lo-Lifes) could be a good way to signify Brooklyn, New York in an genuine method. He then introduced Rack-Lo and Prance Lo to the desk and commenced forming the circulation of present, which is able to take the viewers on a journey all through a New Yorker’s life. Dewry DuRoi states, “We are going to start with Ralph Lauren streetwear; then transfer into Ralph Lauren faculty attire; after that, Ralph Lauren company apparel; lastly, Ralph Lauren profitable entrepreneur clothes. You will need to present our Youth the significance of dwelling a full life. They are going to get to see {that a} human was meant to be younger, then go off to larger schooling to study commerce and ideas. After that, apply all coaching to company life… being accountable residents and earners for his or her household. Lastly, taking their experiences to launch a model, product or present a service as a profitable inventive in society. In accordance with Matthias Mayer, ”Ralph Lauren shoppers are typically within the upper-middle-class to higher class vary. These social courses are likely to have probably the most disposable earnings to spend on clothes and different larger priced Ralph Lauren merchandise, and, due to this fact, they store extra incessantly than others.”

(left to proper) Thirstin Howl III Lo-Life Basic; Prance-Lo; Kirk Innis – CraftPalooza Government Producer; Dewry DuRoi Bradford – CraftPalooza Founder

Dewry DuRoi provides, “I consider that Ralph’s authentic plan was to create a model that represents people who’ve achieved the american dream… and what we are going to do on October 22na will showcase simply that. One begins as a novice, learns, works arduous after which turns into profitable. That is precisely what we should always all be striving for.”


CraftPalooza is about to launch on SSaturday, October 22, 2022, from 4pm – 11pm on the Tillary Lodge Ballroom situated @ 85 Flatbush Avenue Extension – Brooklyn, NY 11201. With a number of over 30-top road artists, fashions, and performers, it guarantees to be an genuine, nostalgic Brooklyn expertise for the entire household.

CRAFTPALOOZA RSVP: (Click on hyperlink to attend):



Leave a Reply

Your email address will not be published. Required fields are marked *