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Vector graphics explained: how to make logos, advertisements, and UIs that absolutely pop

Vector graphics are all around us, and provide an important way to visually communicate information, whether it’s corporate branding, street signage, or a flier in the window of a cafe. But vector graphics themselves are even more fascinating when you look behind the shapes and fonts that combine to communicate a message at a glance, and recognize them for what they really are, and why they are such a powerful tool in any designer’s toolbox.

Before we dive into what vector graphics are, let’s shed some light on the two main kinds of computer graphics: vectors and rasters. Chances are you’re already familiar with the latter thanks to many of the most common file formats – JPEGs and PNGs – falling in this category. The former is less mainstream but is essential to digital design, with the most common file formats being EPS, AI, or SVG, among a couple of other lesser used types.

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